Buyer
Sourcing priorities
CURATED B2B MATCHING
Quality over quantity.
Connections ready
to move forward.
SĀN CONNECT connects organisational buyers with products, services, technology and innovation from Thailand. Genuine buying needs, business readiness and commercial follow-through guide each connection.
Thai Supplier
Products, technology & services
Curated match
Aligned needs. Shared interest.
Illustrative profiles
15–16 December 2026
Up to18
buyer meeting slots9 per day · 2 matching days
Scheduling capacity, not a guarantee. Actual meetings depend on fit, mutual acceptance and availability. Supplier targets follow the confirmed participation pathway.
01 — THE MATCHING JOURNEY
A clear path from interest to progress
One Buyer company may have several needs, with different users, evaluators and decision-makers. Interest in a product does not establish demand for every technology offer.
1. Understand the need
Stage 01 / 06
Understand the need
What happens
Share purpose, industry, offer type and buying or implementation timing.
Your next step
Identify users, evaluators and the relevant decision-making departments.
2. Assess fit
Stage 02 / 06
Assess fit
What happens
Review customer value, market fit, delivery capability and the potential for repeat purchases or wider use, supported by evidence from each business.
Your next step
Provide appropriate product evidence, technical capabilities and commercial context.
3. Both sides accept
Stage 03 / 06
Both sides accept
What happens
Only mutually accepted pairs progress to scheduling review. Confirm the representative relevant to this specific offer.
Your next step
Accept, request clarification or decline within the communicated response window.
4. Sample or demonstration
Stage 04 / 06
Sample or demonstration
What happens
Agree a product sample, equipment demonstration or software Demo suited to the buyer’s use case. Arrangements follow the confirmed meeting and available facilities.
Your next step
Clarify what to evaluate, the participants, access needs and any trial costs.
5. Agree the next step
Stage 05 / 06
Agree the next step
What happens
Agree scope, evaluation criteria, responsible people, timing and relevant costs before a trial, purchase or rollout.
Your next step
Record the agreed action and confirm it with the counterpart.
6. Follow through
Stage 06 / 06
Follow through
What happens
Use the agreed 7 / 30 / 90-day checkpoints to follow samples, Demo, trials, quotations and commercial next steps.
Your next step
Distinguish an opportunity, a signed contract and revenue actually received.
02 — THE RIGHT INFORMATION
A relevant match starts with the right information
What buyers share
- Buying purpose: resale, organisational use or partnership
- Industry, offer types and business problem
- Users, evaluators and co-decision-makers
- Target purchase or implementation timing
- Essential scope and evidence required for evaluation
What suppliers prepare
- Describe the actual role and evidence: developed in Thailand, made in Thailand, Thai brand or authorised distributor. These descriptions are not interchangeable.
- Products, hardware, software or related service scope
- Customer value and evidence behind differentiation
- Price model, supply or implementation capacity and support
- Available samples, Demo or trial and a follow-up owner
03 — FIT BEFORE FREQUENCY
How we assess a potential fit
Information supports the review. A team considers the context before proposing a match.
Demand fit
01
A clear reason for both businesses to meet.
What is being sourced? Who is the customer? What problem should the product solve?
Category fit
02
Four core industries + one selective category. Technology & Innovation sits within each relevant industry; Digital Solutions is one offer type.
OEM / ODM and Packaging are capabilities or related services within the appropriate industry.
Capability
03
The ability to meet a realistic requirement.
Review relevant product evidence, equipment or software Demo, delivery/implementation capacity and support.
Commercial fit
04
A workable starting point for commercial discussion.
Clarify MOQ, pricing context, purchasing responsibility and an achievable timeline.
Market readiness
05
An understanding of the target channel and requirements.
Identify distribution, labelling, certification and documentation questions that need verification.
These dimensions guide the review; they are not a published scoring formula or an automatic approval threshold.
04 — MUTUAL ACCEPTANCE
Both sides choose to move forward
Try the responses below to see how a proposed match progresses.
INTERACTIVE EXAMPLE
Curated match
Waiting for both responses
One response is not enough. Each party reviews and decides independently.
Curated match
Clarify before moving forward
Clarify the open question and invite the party to review the proposed match again.
Curated match
This pair does not proceed
Respect the response. The team may review an alternative counterpart where relevant.
Curated match
Ready for scheduling review
Both parties accept. The team still checks availability and conflicts before confirming a meeting time.
Mutual acceptance → availability check → confirmed schedule
This example does not submit a response or reserve a meeting.
05 — YOUR TIME MATTERS
Relevant meetings. Carefully coordinated schedules.
Protect time for worthwhile conversations throughout the two matching days.
Buyer priorities
Consider verified needs and relevant preferences.
Response window
The team communicates response windows and next steps.
Reserve counterparts
Review alternatives where fit and availability allow.
On-site coordination
Contact the help desk for approved schedule changes.
A slot is never filled simply to increase the meeting count.
Core tuition included · accepted S00–S03
Start where you are. Build your next step.
You do not need every export detail ready to express interest. Share your business and the areas you want to develop. Accepted Suppliers in S00–S03 receive Core tuition for preparing products, software or integrated offers. Further courses are priced separately.
SAN Export B2B Deal Ready – Core · Core reference value THB 12,900 / company · up to 3 people06 — MEETING READY
Prepare before you meet
Choose your role and use this checklist to organise your own preparation.
Buyer
Company snapshot
Your business, purchasing role and contact details.
Meeting brief
Buying purpose: resale, organisational use or partnership · Industry, offer types and business problem · Users, evaluators and co-decision-makers · Target purchase or implementation timing
Sample / Demo & evidence
Define what the product, equipment or software demonstration should show.
Discussion questions
Your essential questions and a practical possible next step.
Language & coordination
Confirm your representative and request interpreter coordination if needed.
Thai Supplier
Company snapshot
Your company, capabilities and relevant track record.
Meeting brief
Offer, buyer roles, pricing model and implementation or delivery.
Sample / Demo & evidence
Customer value, evidence of attributes, relevant standards, pricing, capacity and delivery. Future foods belong here. Technical specifications, demonstrations, installation, user training, warranty and after-sales support where needed. Service packages, Demo, trials, languages, integration, data security and customer care.
Discussion questions
Buyer-fit questions and conditions you need to clarify.
Language & coordination
Confirm who attends and the language or support required.
A personal preparation aid, not a readiness score or programme approval. Your checks stay in this session only.
07 — DURING THE EVENT
Support when the conversation matters
Bring the right information into the room, then turn the discussion into clear next steps.
One-to-one meetings
Curated, pre-arranged conversations focused on the objectives of both parties. Explore company profiles, products, technology and business solutions in the SĀN Products & Solutions Catalogue on the shared central touchscreen in the Showcase zone. Continue on your own device through company and product QR links.
Thailand Opportunity Desk
General market resources and coordination to help clarify the Thai business context.
Deal Desk
Support to organise commercial questions, record next steps and coordinate standard drafts and a signing space.
Deal Desk coordination, standard MoU / MoA / contract drafts and signing space are provided without an additional programme charge. Parties review and agree their own terms. Signing alone does not automatically unlock buyer support.
08 — FROM CONVERSATION TO ACTION
Leave the room with a clear next action
A useful record connects the conversation to a responsible person and an agreed date.
Meeting summary
Responsible contact
Milestone
Next action
Follow-up date
Confirm the record together
Both parties check that the summary and next action reflect the same understanding.
7 / 30 / 90-day follow-through
Keep the next step visible after the programme.
7 days · Confirm the next action
Confirm the next action
Check the meeting record, responsible contacts and any information or samples to exchange.
- Shared meeting record
- Contact and next-action date
30 days · Review the commercial discussion
Review the commercial discussion
Follow up on samples, quotations, technical questions or a possible trial.
- Sample or quotation status
- Open questions and agreed next steps
90 days · Record progress and barriers
Record progress and barriers
Capture verified progress, barriers and the next realistic opportunity to continue.
- Commercial progress where available
- Remaining barriers and follow-up ownership
Indicative checkpoints; timing is agreed with participants. Commercial outcomes are not guaranteed.
Built on trust and clear responsibilities
Profiles reviewed before matching
Information shared for the agreed purpose
Decisions and schedule changes recorded
Both parties control their commercial decisions
MATCHING FAQ
Frequently asked questions
The essentials about selection, meeting arrangements and follow-through.
Want to discuss the process?
Talk to the matching teamSelection & mutual acceptance
How are participants selected?
The team reviews the business profile, role, needs and readiness against programme scope and relevant matching opportunities. Additional information may be requested.
How is a proposed match reviewed?
Demand, category, capability, commercial fit and market readiness help guide the review. Profiles and context are reviewed by the team before a match is proposed.
Can I decline a proposed match?
Yes. Each party can accept, request clarification or decline. A match does not proceed to scheduling review without acceptance from both sides.
Does mutual acceptance confirm a meeting time?
It makes the pair eligible for scheduling review. The team must still check availability and conflicts before confirming the date, time and meeting arrangements.
Meetings & next steps
Are 18 meetings guaranteed?
No. There are up to 18 buyer meeting slots across 15–16 December, up to nine per day. Actual meetings depend on fit, mutual acceptance and availability. Supplier targets follow the confirmed pathway.
Is interpreter support available?
You can request interpreter coordination during preparation. Availability, language and scope are confirmed with the team and depend on the approved arrangements.
Is there an additional Deal Desk charge?
Programme coordination, standard MoU / MoA / contract drafts and signing space do not carry an additional programme charge. Parties are responsible for reviewing and agreeing their own terms.
What happens after the event?
The parties agree their next actions, owners and dates. Indicative 7/30/90-day checkpoints help follow progress. Trials, agreements and orders are commercial decisions made by the parties, not guaranteed outcomes.
Products, technology & offers
Can I explore company and product information at the Showcase?
Yes. The shared central touchscreen presents approved company and offer information in the SĀN Products & Solutions Catalogue. Company and product QR links let you continue exploring on your own device. The central screen is shared; S03 also has a separate 65-inch touchscreen in its company space.
Can one profile cover several industries or offers?
One company or solution can serve several industries. Keep one primary profile and identify the relevant applications. One Buyer company may have several needs, with different users, evaluators and decision-makers. Interest in a product does not establish demand for every technology offer.
How do samples, Demo and trials fit the matching process?
After both sides accept, agree whether to review a sample, see an equipment or software demonstration, or discuss a trial. Define scope, responsible people, evaluation criteria, timing and any costs before proceeding. An enquiry or demonstration is not an order or support approval.
Ready to meet with a shared purpose?
Tell us what you need or what you are ready to offer.