Buyer demand
A brief you can discuss
INDUSTRY FOCUS
Four core sectors.
One selective pathway.
Explore Thai products, technology and innovation within four core industries and one selective category. Choose the business use first, then the offer that fits.
Demand-led.
Category-clear. Match-ready.
Review customer value, market fit, delivery capability and the potential for repeat purchases or wider use, supported by evidence from each business.
Product fit
Clear scope and use
Market readiness
Preparation before meetings
Mutual interest
Acceptance by both sides
Core tuition included · accepted S00–S03
Start where you are. Build your next step.
You do not need every export detail ready to express interest. Share your business and the areas you want to develop. Accepted Suppliers in S00–S03 receive Core tuition for preparing products, software or integrated offers. Further courses are priced separately.
SAN Export B2B Deal Ready – Core · Core reference value THB 12,900 / company · up to 3 people01 — INDUSTRY SCOPE
Four core industries
Four core industries + one selective category. Technology & Innovation sits within each relevant industry; Digital Solutions is one offer type.
01
Wellness, Health, Longevity, Eldercare & HealthTech
Wellness products, care services, assistive equipment and health-service systems.
Explore sector02
Food, Functional Nutrition, Herbal, Nutraceuticals & FoodTech
Food and nutrition, future foods, ingredient innovation and food-business technology.
Explore sector03
Pet Food, Pet Care, Pet Products & PetTech
Pet nutrition and care, daily-use products, smart equipment and service systems.
Explore sector04
Beauty, Personal Care, Cosmetics & BeautyTech
Beauty and personal-care products, product innovation, devices and business systems.
Explore sectorThese examples describe the scope open for consideration, not confirmed products, suppliers or participants. Innovation claims require evidence for the specific offer.
+1 SELECTIVE · BY INVITATION
Selective: Lifestyle, Home, Sustainable Consumer Products & HomeTech
Selected lifestyle and home products, innovative materials, smart-home devices and related systems, assessed against buyer demand, delivery readiness and evidence of market fit.
Relevant buyer briefDifferentiated designExport readinessEvidence of market fit
What informs selection?02 — EXPLORE YOUR SECTOR
Explore the sector that fits
One company or solution can serve several industries. Keep one primary profile and identify the relevant applications.
Wellness, Health, Longevity, Eldercare & HealthTechCORE
01 · EXPLORING
Products, equipment, digital offers & services
- Wellness, healthy-ageing and eldercare products; product innovation supported by evidence.
- Assistive devices and equipment for relevant care settings.
- Appointment, service-centre management and related digital systems.
- Related care, installation, training and support services, where applicable.
One company or solution can serve several industries. Keep one primary profile and identify the relevant applications. These examples describe the scope open for consideration, not confirmed products, suppliers or participants. Innovation claims require evidence for the specific offer.
What buyers should clarify
- Which users and care setting, intended use, evidence and service workflow matter?
- Identify resale, internal use or a partnership need; name the user, evaluator and decision-making roles.
- Share essential specifications, destination, scope and target timing; agree what a sample or Demo should prove.
What suppliers should prepare
- Describe the actual role and evidence: developed in Thailand, made in Thailand, Thai brand or authorised distributor. These descriptions are not interchangeable.
- Prepare the relevant evidence, standards, pricing model and delivery or implementation capacity.
- Explain the sample, Demo or trial available, support scope, and potential for repeat orders or wider use.
These examples describe the scope open for consideration, not confirmed products, suppliers or participants. Innovation claims require evidence for the specific offer.
Food, Functional Nutrition, Herbal, Nutraceuticals & FoodTechCORE
02 · EXPLORING
Products, equipment, digital offers & services
- Food, beverages, functional nutrition, herbal and nutraceutical products; future foods and ingredient innovation.
- Packaging, equipment and storage-condition monitoring devices.
- Inventory, ordering and traceability software and digital solutions.
- Related product development, OEM / ODM, packaging and implementation services.
Future foods are food products or product innovation. Hardware means equipment and tools. These examples describe the scope open for consideration, not confirmed products, suppliers or participants. Innovation claims require evidence for the specific offer.
What buyers should clarify
- Is the need a food product, shelf-life or storage improvement, traceability, or an operational system?
- Identify resale, internal use or a partnership need; name the user, evaluator and decision-making roles.
- Share essential specifications, destination, scope and target timing; agree what a sample or Demo should prove.
What suppliers should prepare
- Describe the actual role and evidence: developed in Thailand, made in Thailand, Thai brand or authorised distributor. These descriptions are not interchangeable.
- Prepare the relevant evidence, standards, pricing model and delivery or implementation capacity.
- Explain the sample, Demo or trial available, support scope, and potential for repeat orders or wider use.
These examples describe the scope open for consideration, not confirmed products, suppliers or participants. Innovation claims require evidence for the specific offer.
Pet Food, Pet Care, Pet Products & PetTechCORE
03 · EXPLORING
Products, equipment, digital offers & services
- Pet food, treats, nutrition, grooming, care and daily-use products.
- Smart feeders and equipment suited to the animal and use case.
- Membership, service-booking and multi-branch store management systems.
- Related care, product development, training and customer-support services.
One company or solution can serve several industries. Keep one primary profile and identify the relevant applications. These examples describe the scope open for consideration, not confirmed products, suppliers or participants. Innovation claims require evidence for the specific offer.
What buyers should clarify
- Which species, life stage, users and retail or care operations must the offer support?
- Identify resale, internal use or a partnership need; name the user, evaluator and decision-making roles.
- Share essential specifications, destination, scope and target timing; agree what a sample or Demo should prove.
What suppliers should prepare
- Describe the actual role and evidence: developed in Thailand, made in Thailand, Thai brand or authorised distributor. These descriptions are not interchangeable.
- Prepare the relevant evidence, standards, pricing model and delivery or implementation capacity.
- Explain the sample, Demo or trial available, support scope, and potential for repeat orders or wider use.
These examples describe the scope open for consideration, not confirmed products, suppliers or participants. Innovation claims require evidence for the specific offer.
Beauty, Personal Care, Cosmetics & BeautyTechCORE
04 · EXPLORING
Products, equipment, digital offers & services
- Skincare, cosmetics, personal care and haircare; product innovation with supporting evidence.
- Beauty devices, equipment and tools relevant to the intended use.
- Customer management, service-booking and distributor-ordering systems.
- Related formulation, OEM / ODM, packaging, training and after-sales services.
One company or solution can serve several industries. Keep one primary profile and identify the relevant applications. These examples describe the scope open for consideration, not confirmed products, suppliers or participants. Innovation claims require evidence for the specific offer.
What buyers should clarify
- Are you sourcing a product for resale, a device for use, or a system for customer and channel operations?
- Identify resale, internal use or a partnership need; name the user, evaluator and decision-making roles.
- Share essential specifications, destination, scope and target timing; agree what a sample or Demo should prove.
What suppliers should prepare
- Describe the actual role and evidence: developed in Thailand, made in Thailand, Thai brand or authorised distributor. These descriptions are not interchangeable.
- Prepare the relevant evidence, standards, pricing model and delivery or implementation capacity.
- Explain the sample, Demo or trial available, support scope, and potential for repeat orders or wider use.
These examples describe the scope open for consideration, not confirmed products, suppliers or participants. Innovation claims require evidence for the specific offer.
Selective: Lifestyle, Home, Sustainable Consumer Products & HomeTechSELECTIVE
+1 · EXPLORING
Products, equipment, digital offers & services
- Home, lifestyle, gifting and consumer products; materials and product innovation with evidence.
- Smart-home devices and equipment relevant to living or resource use.
- Systems supporting living spaces and resource management.
- Related design, installation and support services; selection depends on buyer and market fit.
Describe measurable improvements such as less spoilage, food loss, errors or resource use. Where data is available, give the baseline, measurement period and evidence. These examples describe the scope open for consideration, not confirmed products, suppliers or participants. Innovation claims require evidence for the specific offer.
What buyers should clarify
- What is the living, hospitality or resource-use context, and what measurable improvement is sought?
- Identify resale, internal use or a partnership need; name the user, evaluator and decision-making roles.
- Share essential specifications, destination, scope and target timing; agree what a sample or Demo should prove.
What suppliers should prepare
- Describe the actual role and evidence: developed in Thailand, made in Thailand, Thai brand or authorised distributor. These descriptions are not interchangeable.
- Prepare the relevant evidence, standards, pricing model and delivery or implementation capacity.
- Explain the sample, Demo or trial available, support scope, and potential for repeat orders or wider use.
What informs selection?
A Lifestyle category selection does not confirm participation. Product and market fit are reviewed individually.
These examples describe the scope open for consideration, not confirmed products, suppliers or participants. Innovation claims require evidence for the specific offer.
Products, Technology & Innovation from Thailand
SĀN Products & Solutions Catalogue
One company or solution can serve several industries. Keep one primary profile and identify the relevant applications.
Products & materials
Physical products and materials, including future foods and product innovation where supported by evidence.
Hardware, equipment & tools
Devices and tools, with technical specifications, demonstration and relevant installation or after-sales support.
Software & Digital Solutions
Software, platforms and digital solutions, with use cases, Demo, pricing and implementation scope.
Related services
Services that help buyers use the offer or operate their business, with clear deliverables and responsibilities.
Build one clear company and offer profile
Describe the actual role and evidence: developed in Thailand, made in Thailand, Thai brand or authorised distributor. These descriptions are not interchangeable.
OEM / ODM and Packaging are capabilities or related services within the appropriate industry.
Describe measurable improvements such as less spoilage, food loss, errors or resource use. Where data is available, give the baseline, measurement period and evidence.
Every confirmed S00–S03 can provide approved information for publication. Company/logo and representative permissions are separate; public examples are not a confirmed participant directory.
Prepare your catalogue information →These examples describe the scope open for consideration, not confirmed products, suppliers or participants. Innovation claims require evidence for the specific offer.
SHOWCASE · DIGITAL DISCOVERY
From the display to the details.
Explore company profiles, products, technology and business solutions in the SĀN Products & Solutions Catalogue on the shared central touchscreen in the Showcase zone. Continue on your own device through company and product QR links.
DiscoverExploreContinue by QR
Explore S02 and S03 spaces 03 — PRODUCT CLASSIFICATION
Start with the primary business use.
Choose the relevant industry for a product, device, software or service. Future foods belong in food products; hardware means equipment and tools.
A sector to start exploringExplore this sector
One company or solution can serve several industries. Keep one primary profile and identify the relevant applications.
Capabilities within the right industry
OEM / ODM and Packaging are capabilities or related services within the appropriate industry.
One company or solution can serve several industries. Keep one primary profile and identify the relevant applications.
04 — PREPARE TO CONNECT
Two perspectives. One useful conversation.
Choose your perspective and use these prompts to prepare your business information.
Buyer view
Purpose & problem
Resale, internal use or partnership; the result you need.
Industry & offer type
Products, equipment, digital systems or related services.
People & timing
Users, evaluators, co-decision-makers and target start date.
Supplier view
Products & product innovation
Customer value, evidence of attributes, relevant standards, pricing, capacity and delivery. Future foods belong here.
Hardware & equipment
Technical specifications, demonstrations, installation, user training, warranty and after-sales support where needed.
Software & digital offers
Service packages, Demo, trials, languages, integration, data security and customer care.
Five points for a relevant conversation
Offer fit
Needs and intended use
Quality
Relevant evidence and standards
Delivery capability
Supply, implementation and support capacity
Lead time
Preparation and delivery timing
Market readiness
Destination requirements
Participation and matching depend on review, demand fit, mutual interest and availability. Commercial outcomes are not guaranteed.
INDUSTRY FAQ
Frequently asked questions
A few practical details about categories, readiness and taking the next step.
Unsure where a product fits?
Ask the programme teamScope & classification
What does 4+1 mean?
Four core industries + one selective category. Technology & Innovation sits within each relevant industry; Digital Solutions is one offer type.
Can one profile cover several industries or offers?
One company or solution can serve several industries. Keep one primary profile and identify the relevant applications. One Buyer company may have several needs, with different users, evaluators and decision-makers. Interest in a product does not establish demand for every technology offer.
Are technology, OEM / ODM or Packaging extra industries?
Four core industries + one selective category. Technology & Innovation sits within each relevant industry; Digital Solutions is one offer type. OEM / ODM and Packaging are capabilities or related services within the appropriate industry.
Can every Lifestyle company participate?
This is a selective pathway. Relevant buyer needs, differentiation, market readiness and supporting evidence inform review. Selecting the category here does not approve participation or reserve space.
Can equipment, software and service businesses join?
Yes, when the offer serves a relevant 4+1 industry and the business meets programme criteria. Manufacturers, technology developers, service providers and authorised Suppliers should describe their actual role and delivery rights.
How do samples, Demo and trials fit the matching process?
After both sides accept, agree whether to review a sample, see an equipment or software demonstration, or discuss a trial. Define scope, responsible people, evaluation criteria, timing and any costs before proceeding. An enquiry or demonstration is not an order or support approval.
Readiness & participation
Does the category tool confirm eligibility?
The tool suggests a starting category only. Actual selection considers the product, company, buyer needs and programme availability.
Which certifications are required?
This depends on the product and relevant market. Prepare the standards and certifications you hold, including their scope and validity. Category inclusion does not mean the programme certifies a product.
Does this page include individual consulting?
These are general website resources and preparation prompts. Company-specific research, profile design or consulting should have an agreed scope and any applicable fees before work begins.
How do I take the next step?
Select your sectors and capabilities, then copy the message or open an email draft to contact the team. You can also explore the Buyers or Suppliers page for participation pathways. Information is reviewed before entitlements are confirmed.
YOUR INDUSTRY INTERESTS
Start with the sectors that matter to you.
Choose your sectors and perspective to prepare a message for the programme team.
Selected sectors
I am exploring as a
This message has not been sent to the team. An expression of interest does not confirm participation.